By Sebastian Pilaf, Jun 28 2017 11:22AM
It is common knowledge that Samsung currently dominate the smartphone market thanks to an impressive range of handsets that include the Galaxy Note 2, the new Galaxy S4 and the best selling Samsung Galaxy S3. New figures that have just been released illustrate just how much of the Android market the Korean manufacturers control and they certainly make for interesting reading.
According to Strategy Analytics Samsung’s share of the profit generated by all Google Android devices during the first quarter of the year amounts to a staggering 94.8 per cent. In addition to this it is reported that the manufacturer enjoyed a 30 per cent share of all smartphone sales across all platforms. During the period in question sales of Android devices generated a £3.4 billion profit across the globe and Samsung accounted for £3.3 Billion of this figure. What may surprise about these figure is that LG hold the number two position with a 2.5 per cent share of the profit although this is likely to be thanks to strong sales in Asia. The remaining manufacturers which include Sony and HTC account for the remaining 2.7 per cent.
During the first quarter of the year the Korean manufacturer shifted a massive 64.7 million units and this has helped them to claim a 30.8 per cent share of the entire smartphone market. Speaking about the figures Neil Mawston, Executive Director at Strategy Analytics, commented “Samsung is, for now, the undisputed king of the global Android smartphone industry. We believe Samsung generates more revenue and profit from the Android platform than Google does”. Samsung have continued strong sales of the popular Samsung Galaxy S3 device to thank for this performance and a number of other impressive devices such as the Galaxy Note 2 and the Galaxy S3 Mini have contributed. Things are looking even better for quarter 2 thanks to the recent release of the eagerly awaited Samsung Galaxy S4.
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These latest figure reveal the extent of Samsung’s dominance in the smartphone market. Superb marketing coupled with an impressive range of devices that includes the Samsung Galaxy S3 have helped push the manufacturer into this excellent position.